WhitStreet is a personal styling
studio built around real life.
Feel good in what you wear,
without overthinking it.
Your style is your story.
Los Angeles-based & going everywhere.
ABOUT
Whitney Olschwanger has spent 16+ years working across personal shopping, styling, retail, and brand consulting, with experience at Nordstrom, Theory, Helmut Lang, Buck Mason, Net-a-Porter, and Forty Five Ten. Now splitting her time between LA, London, and Paris, she works closely with private clients — including musicians, actors, and creatives — helping them build wardrobes that evolve with their lives.
That experience has grown into WhitStreet, a personal styling studio built around who you are today, not who you used to be. Whitney believes getting dressed should feel intuitive. Starting with what you already have, what you actually wear, and what genuinely works, she helps clients build wardrobes that fit their real lives — with thoughtful additions that make getting dressed feel easier, more personal, and more like them.
Her work with clients also shapes how she approaches brands and content. Years spent helping people make real decisions about what they wear gives Whitney a unique perspective on how products actually fit into someone's life. Through @whitstreet, she brings that perspective to brand partnerships — whether she's styling a shoot, modeling a collection, hosting an event, sharing a product on Instagram, or creating editorial-style content. Rather than simply showcasing a product, she shows her audience how and why it works, bringing a level of context, credibility, and personal taste that comes from actually working in the world of style every day.
Ways to work with me
PERSONAL STYLING
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RECOMMENDED BY WHITNEY
The most comprehensive way to work with Whitney begins with a closet cleanout. Whitney will review the client’s existing wardrobe to determine what to keep, tailor, donate, sell, or replace. Together, they will identify what is missing and establish a shopping budget.
WHITNEY WILL THEN:
• Source pieces from brands the client already loves while introducing new designers that complement their lifestyle and personal style.
• Prepare and organize everything for an in-home fitting.
• Style new purchases with pieces the client already owns.
• Create a variety of complete outfits based on the agreed-upon time and budget.
• Manage all returns, invoices, payments, and final account closeouts.
This service is recommended two to four times per year and creates the foundation for all other styling services.
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Remote styling is ideal for clients who live outside Los Angeles or have already completed a comprehensive styling session and need additional support between appointments.
THIS HIGHLY CUSTOMIZABLE SERVICE MAY INCLUDE:
• Vacation planning and packing
• Wedding or special-event dressing
• Outfit creation for upcoming trips or multiple events
• Sourcing specific wardrobe pieces
• Seasonal wardrobe updates
• Virtual styling using pieces the client already owns
Remote styling is offered at the same hourly rate as in-person styling. Because Whitney is not physically present, the client will be responsible for trying on, organizing, and returning the pieces.
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Whitney can manage gifting for holidays, birthdays, special occasions, corporate clients, and other important moments.
Clients simply provide information about each recipient, the occasion, and the desired price point. Whitney will then develop thoughtful, personalized gift ideas and assist with sourcing and purchasing.
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Special-event styling is available for weddings, celebrations, red carpets, professional appearances, and other important occasions.
The service can include one look for an individual client or multiple looks for a wedding weekend, family members, or a series of events. The scope, sourcing needs, number of looks, and level of support will be customized for each client.
FOR BRANDS
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INCLUDES:
Merchandising strategy and collection planning
Pricing analysis and recommendations
Product feedback on design, color, fabrication, quality, and fit
Customer profiling and identifying the ideal target audience
Ensuring cohesion across an entire collection
Guidance on how to present collections to buyers and retailers
Recommendations on which stores and stockists align with the brand’s identity
Influencer and creator strategy
Personal shopper outreach and relationship buildingEducation on how to communicate effectively with personal shoppers and stylists
Direct-to-consumer growth strategies
Wholesale strategy and market positioning
Seasonal assortment planning and product mix recommendations
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INCLUDES:
Curating guest lists of personal shoppers, stylists, editors, and tastemakers
Hosting and moderating conversations around the brand
Educating guests on the story, craftsmanship, and vision behind the collection
Creating opportunities for guests to try on and experience the products firsthand
Facilitating networking and relationship building
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INCLUDES:
Planning and hosting private shopping events
Curating customer and guest lists
Styling products for attendees
Hosting events in private homes, retail spaces, or event venues
Creating memorable and personalized shopping experiences
Facilitating customer purchases and follow-up
CONTENT CREATION
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INCLUDES:
One-hour live shopping sessions
Product styling and demonstration on myself or with a model
Detailed walkthroughs of each piece
Live feedback on fit, styling, and versatility
Product linking and shopping support during and after the live
Coordination with brands to fulfill customer requests
Real-time interaction with customers and followers
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INCLUDES:
Campaign modeling for fashion and beauty brands
Lifestyle and editorial shoots
Video content creation
Styling and creative direction
On-camera product demonstrations and storytelling
Social media content and brand partnershipsVoice-over and talking-to-camera content
Things I’m loving and wearing lately.
“Whitney is the stylist you need to elevate your style and confidence! From the moment you meet her, her kindness and openness make you feel at ease. She’s like the best friend who helps you step out of your comfort zone while honoring your personal style. Her honest feedback is delivered in a way that leaves you feeling your best, and her warm presence makes the entire process enjoyable.”
Lauren W.
“What makes Whitney truly exceptional is not just her creative talent, but her character. She is incredibly personable, joyful, and kind. An absolute pleasure to be around. She is the definition of a professional and has never once, in all our years working together, let anything fall through the cracks. She is remarkably organized, wildly responsive, transparent in her communication, and goes above and beyond to ensure every look feels elevated, intentional, and completely ‘me’.”